Nonnie Kubeka

Head of Gauteng Convention and Events Bureau

Nonnie Kubeka currently Heading the Gauteng Convention and Events Bureau (GCEB) in South Africa. Nonnie has 25 years of experience Destination Marketing within the Business Events Industry. Highly  skilled project management with a Bachelor of commerce, MBA in strategic Marketing degrees. Before  heading the GCEB, she held various positions in including being a Commercial Director of the Cape Town  International Convention Centre. Her current role is to create and execute business strategies to position  Gauteng as a Premier international MICE destination. 

In her current role, Nonnie has been recognised by Forbes Africa Woman her influential role in Business  events industry, nominated in the Africa Business Leadership Awards, named amongst the Top 40 Women  in MICE and awarded the ICCA Inspirational Woman Award 2018 by the International Conference and  Convention association. She served on the several Association boards in Africa, SAA, Airchefs, Cape Town  Tourism, Sandton Tourism, SA Travel Centre, Southern African Association of Convention Industry, and  currently serving in UNISA Tourism Advisory Board, Vaal University of Technology advisory board, SAAIA  Advisory board , African Tourism Partners and ICCA Educational Committee. 

Nonnie has also served as a deputy chairperson in the ICCA Africa Chapter, assisted in increasing Africa  chapter membership by supporting the launch of the African Society of Association Executives to  encourage meetings to be held and rotate around the Africa continent and contributing to co-creating  the first ICCA Africa Client supplier workshop. She has been a panel member in several discussions about  how the South African business events sector can create jobs and boost the economy. 

Under the direction and leadership of Nonnie, the Gauteng Convention and Events Bureau is tasked to  market, promote, foster and develop business tourism and events in the province. Within her scope of  work, Nonnie developed a business events strategy for the province and initiating and implementing  bidding, hosting and marketing activities nationally and internationally that have generated over 44 000  employment opportunities for women, youth a, assisted in growing SMME businesses and contributed  over R10bn to the Gauteng Economy. Additionally, she is responsible to develop strategic partnerships  with suppliers such venues, airlines, associations, educational institutions, professional conference  organizers, tour operators, event and exhibition planners in South Africa and other countries, as well as  support establishments and events that help put the province on the map.

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