Natalia Rosa serves as the CEO of Big Ambitions, a communications and marketing company based in Cape Town, with a focus on travel and tourism. She has built a strong network within these sectors in South Africa and holds various leadership positions. In addition to her work at Big Ambitions, Natalia is the Communications Manager for SATSA, the voice of inbound tourism in Southern Africa, the Tourism Project Lead for the SADC Business Council, the Executive President of the global Travel Lifestyle Network, and a board member of FEDHASA Cape in South Africa. With a Master’s degree in Publishing, Natalia combines her communication skills with a strategic business approach. She has a particular interest in the role of Artificial Intelligence in travel and tourism and has organised AI Masterclasses to explore its practical applications. Her goal is to help businesses and their teams in the travel sector leverage AI for more efficient operations. Under Natalia’s guidance, Big Ambitions maintains a team that is both qualified in marketing and passionate about travel, positioning the company to stay current with industry trends. Natalia’s multifaceted roles and interests make her a notable figure in the travel and tourism landscape, both in South Africa and on a global scale.