Lizanne du Plessis, the Founder and CEO of Eco Africa Digital, is at the forefront of transforming digital marketing for tourism in Africa. Located in Stellenbosch, South Africa, her journey is a fusion of passion, commitment, and profound love for the continent. Central to Lizanne’s mission is Eco Africa Digital, a dynamic agency dedicated to advancing direct bookings for tourism. She collaborates closely with clients who share her commitment to sustainability, conservation, and local community upliftment, shaping a brighter future for the industry. 

Eco Africa Digital specializes in performance-driven digital marketing campaigns, focusing on generating leads. With expertise in Social Media Content Management, Paid Ads, Google PPC Ads, SEO, Email Marketing and Web Development, their impressive track record spans over a decade. The agency also recently launched into the edtech arena, with “BASE CAMP – Social Media for Tourism Training”.  Their exceptional contributions have earned Eco Africa Digital the Runner-Up position for the “Most Compelling Agency Story in 2023” by the World Travel Market Africa.

Beyond her agency, Lizanne is a sought-after industry thought leader, sharing insights in panels, masterclasses, and keynote presentations across Eastern and Southern Africa. Her expertise guides the path toward increasing direct bookings for tourism across the continent. Lizanne was recently awarded as Winner in the “Outstanding Women in Leadership” as well as the “Outstanding Entrepreneurship” categories at the Africa Tourism Leadership Forum 2023. These accolades reflect Lizanne’s unwavering commitment to excellence and innovation in the tourism industry.